Influence Marketing or the organized word of mouth
Millennials are ultra-connected on those video platforms where they follow with passion the daily lives of their favorite influencers, that are real attention getters and a powerful mean for brands to join their target in an impacting way through innovative and engaging strategies.
Beyond content strategies that brands can develop on those plateforms, how to capitalize on audiences that are already receptive to those influencers? How to develop strategies in accordance with influencers, the type of platform and the community? How to generate engagement?
This conference will help you integrate influence marketing in your global communication plan by also presenting the specificities linked to platforms and will present as well some concret examples of campaigns to illustrate the opportunities to take for brands.