Influence Marketing or the organized word of mouth

At a time where 23 million of French people watch YouTube videos, where 80 millions photos are shared everyday on Instagram, where Snapchat is the first social network used by the 12 to 24 year old and where we are witnessing a rise in power of Live (Facebook, YouNow), the opportunities to generate positive word-of-mouth are more and more complex and it becomes urgent for marketers to recognize those new behaviors.

Millennials are ultra-connected on those video platforms where they follow with passion the daily lives of their favorite influencers, that are real attention getters and a powerful mean for brands to join their target in an impacting way through innovative and engaging strategies.

Beyond content strategies that brands can develop on those plateforms, how to capitalize on audiences that are already receptive to those influencers? How to develop strategies in accordance with influencers, the type of platform and the community? How to generate engagement?

This conference will help you integrate influence marketing in your global communication plan by also presenting the specificities linked to platforms and will present as well some concret examples of campaigns to illustrate the opportunities to take for brands.